In The Media

Check out our clients in the media spotlight!

• The Delaware Valley Science Fairs earned tremendous media coverage this year - live coverage from CBS 3, spots from NBC 10 and WPVI, multiple newspaper stories including a great story in The Philadelphia Inquirer
• Joe Murray of First Financial Group did a fabulous job as a guest at Fox 29 - again!
• Attorney Ethan Smith, of Starfield and Smith in Fort Washington, Pa., was quoted as an expert in The Philadelpha Inquirer on March 17 in Jeff Gelles story. Later in the day, Joseph DiStefano posted his blog with quotes from Ethan. Two Inquirer hits in one day!
• Joe Murray of First Financial Group did a great job (as always) with Fox 29 on March 16.
• Media Friendly has started working with three new clients -Starfield & Smith, an esteemed law firm based in Fort Washington, Pa.; Doorways Villa Vacations, a company specializing in villa and apartment vacations in Italy, France, Spain and Costa Rica; and Pinnacle Irrigation and Nightlighting based in Haddonfield, NJ.
• My nephew, Peter Squadrito, was quoted in a story for Temple News. Peter is a talented teen who attends and performs with Paul Green's School of Rock. I had nothing to do with placing this story, and I'm so proud of Peter!
• Feb. 2 was a busy media day for Joe Murray of First Financial Group. Joe appeared on Fox 29's Morning Show and then on 6 ABC's Evening News and Webchat. First Financial Group's Kenneth Podell also was a guest on 6 ABC. Nice job!
• Joe Murray of First Financial Group, a regular guest commentator on Fox 29, appeared again this morning (Jan. 29) to talk about the economy.
• Media Friendly's move was mentioned in the Philadelphia Business Journal this week.
• First Financial Group's Harris Fishman is featured in the recent issue of the Jewish Exponent.
• Joe Murray, Executive Vice President for First Financial Group in Bala Cynwyd has been a regular contributor appearing on Fox 29 in Philadelphia. Tune in every Monday morning at 7:30 a.m
• Harris Fishman, President of First Financial Group, had a special photo shoot at Lincoln Financial Field that will appear in a profile in the Philadelphia Business Journal in September.
• Check out the podcast of Cheryl Squadrito moderating a media panel for the Philadelphia Chapter of the Public Relations of America held in May at the Union League.
• The Washington Post published a travel story about Totally Terrific Treehouses on July 6!
• Tyler Arboretum's Totally Terrific Treehouses exhibit has been getting national coverage, too many to list here. Please email me for links at CherSquad@aol.com.
• Dyscern's Jennifer Canty was a featured guest on Sirius Radio's "Lazy Environmentalist" show on Jan. 14.
• Rock band Smash Palace is getting media attention for its record release show on Jan. 20. Stories have appeared in Philadelphia Weekly, Courier-Post and the Retrospect. Email me for press tickets.
• Media Friendly PR is pleased to announce that the company has secured a public relations contract with Fairmount Athletic Club in King of Prussia starting on Dec. 1. Already two major media placements are lined up for owner Demer Holleran - CBS3 and the Philadelphia Inquirer Image section! Stay tuned!
• Jennifer Canty and the staff at Dyscern were featured on CBS Evening News with Katie Couric on Nov. 23 as part of the network's Black Friday coverage! Also, Jennifer was interviewed again on CBS Evening News on Nov. 27 for a story about the weak U.S. Dollar.
• Dyscern was featured on AuctionBytes.com.
• First Financial Group's Harris Fishman and Joe Murray were featured on the FRONT page of the Image section of the Philadelphia Inquirer on Sunday, Nov. 11.
• Dyscern's CEO Jennifer Canty was quoted in Wired's online site in an article about getting great deals when internet shopping for the Holidays.
• First Financial Group's Joe Murray was filmed by CN8 for Lynn Doyle's Holiday Special. Joe and his family feed the homeless at a shelter in Philadelphia every holiday.
• First Financial Group was named one of the best places to work by the Philadelphia Business Journal on Oct. 19! Congrats!
• ABC filmed a segment profiling Dyscern CEO Jennifer Canty in the company's Washington DC headquarters on Oct. 16. The air date has not been scheduled yet. Also, that same day, Dyscern was featured in the Potomac NewsWire.
• Dyscern's Jennifer Canty and Bill Frischling make the business section front page of the Washington Post on Oct. 1, 2007. Check out the video, too!
• The Philadelphia Inquirer will feature financial advisors in Image section on the November 4th. Stay tuned.
• Haddonfield Friends School's annual Monarch Parade received fantastic media coverage from all the local papers and ABC, CBS, NBC and Fox! The Courier-Post published a photo gallery, too.

• Dyscern makes the Inc. Top 500 list as number 167 and is named the fastest growing internet retailer! Congratulations!
• Dyscern is featured on AuctionBytes.com.
• Media Friendly hired to do the public relations campaign by Washington, D.C.-based Dyscern, the fastest-growing eBay retailer in the America. Check out Dyscern's retail site.
• Media Friendly has been retained by First Financial Group, the Philadelphia branch of Mass Mutual. Stay tuned for more information.
• Cheryl Squadrito, founder of Media Friendly Public Relations, was featured on the FRONT PAGE of the NYTimes on Nov. 1. Three photos, too!
• Sara O'Brien, a singer-songwriter from South Jersey, was taped for an extended segment for CBS 3. The segment is set to run on Monday, July 30 at 4 p.m. Alright!
• Stephanie Stahl from NBC 10 taped "Brawny Men" for a news segment on July 10.
• Anita Brikman from WPVI 6 ABC visited the Aquatic and Fitness Center to cover a story about fathers and sons who work out together. Set your TiVo because it's running at 6 and 9 a.m. Sunday, June 17.
• Haddonfield's Blue Star Mom's event is covered by Fox 29 and Courier-Post.
• The Philadelphia Inquirer ran a story on the Metro frontpage about the Delaware Valley Science Fairs on April 5. The fairs also earned coverage from WPVI 6 ABC and NBC 10, Northeast (Philadelphia) Times, Courier-Post, South Philly Review, Wilmington News Journal, Lansdale Reporter and more.
• The Chestnut Hill Local profiled Henry Disston of the Delaware Valley Science Fairs in March.
• The Courier-Post featured Aquahab Physical Therapy team in a story called, "My Aching Back" in February.
• Don Polec, from Channel 6, Action News, stopped by the Aquatic and Fitness Center to talk to a dietician about portion control.
• Travel writer for ABC Radio Erik Hastings toured Haddonfield and loved it. Here's his report.
• It was a media blitz on Feb. 2 for Haddonfield students and staff. CN8, CBS 3, ABC 6, and the local newspapers covered the "Superhero Pillowcase" event at Haddon Elementary School. The students collected more than 400 pillowcase decorated with Superheros to send to injured American soldiers at hospitals in Iraq. Nice job, kids.
• Media Friendly Public Relations is pleased to announce it is working with a new client -- Sara Canuso's A Suitable Solution. Sara is an expert clothier that has dressed lawyers and business leaders for years.
• Don Polec from Channel 6, Action News, taped two segments at the Aquatic and Fitness Center in Cherry Hill on Jan. 4. The hilarious but informative segment about Kettle Bells and Forza ran on January 7 on Action News. Stayed tuned for information about the second segment.
• Haddonfield's shopping district became the center of attention in a few media outliets on Black Friday, Nov. 24. Here's a best bet from the Courier-Post. Also, CBS 3, NBC 10 and WPHL 17 filmed the town's tree lighting ceremony and candlelight shopping for their evening news shows!
• Cheryl Squadrito wrote an article for the e-newsletter for Spinning Instructors. The article was about picking music for your class. For more information about Spinning, visit www.Spinning.com
• Smash Palace played a song live on NBC's the 10! Show on Aug. 24 and it rocked!
• The Courier-Post's Lorraine Agnew wrote a fantastic story about seniors who work out that ran on Aug. 21 and she interviewed trainers at the Aquatic and Fitness Center. Paris Gray's photographs were terrific. Nice job!
• The South Philly Review reviewed The Children of Fatima in the Aug. 3, 2006 issue. Better late than never.
• L.A. Weekly's gossip columnist wrote about Paul Green's School of Rock on Aug. 3, 2006 for the All-Stars' Los Angeles show.
• Joe Langdon penned an excellent profile of The Children of Fatima director/producer Bud Martin for the West Chester Daily Local that ran on July 27.
• Thank you, Sally Friedman, for the terrific review of The Children of Fatima in the Main Line Ticket. A very nicely written piece by a journalist who "gets it."
• Music writer Nicole Pensiero penned a piece for City Paper about Smash Palace on July 13, 2006.
• Cheryl Squadrito is featured in A.D. Amorosi's Icepack column in City Paper on July 6, 2006.