Seasoned journalist Cheryl Squadrito launched Media Friendly in 2005, believing she could start a PR firm based on her journalistic instincts of finding a story angle and helping people to tell their stories. Media Friendly’s track record for placements is perfect, getting all clients into the media spotlight. She now works with a variety of for-profit businesses and firms, non-profits and foundations, and entertainers.

Cheryl’s love of telling stories was solidified when her first professional article was published at age 15. As a teenager throughout high school, she freelanced for Philadelphia-based music magazines. In college, she interned at Philadelphia Magazine and at the trend-setting music weekly Melody Maker in London.

After graduating early from Widener University in Chester, Pa. with an English literature degree, Cheryl landed a suburban correspondent job with The Philadelphia Inquirer. After seven years and 900 bylined stories, Cheryl accepted a position in the features department at the Courier-Post in Cherry Hill.

During her journalism career, Cheryl has covered a variety of news, business and entertainment topics. She has written about the American Dream and Miss America, the Rolling Stones, Pearl Jam, U2 and Bruce Springsteen, the Republican National Convention, celebrity chefs, professional athletes and much more.

Cheryl knows the news business from the inside and has followed the ever-changing landscape of earning media coverage. An expert in both traditional and social media, she knows the right approach to earn visibility for our clients. She knows how to coach clients on how to talk to the media.

Cheryl was a participant in the Rittenhouse Writers Group, an esteemed fiction writers group in Philadelphia. Residing in Haddonfield, NJ, with her family, Cheryl is a certified Spinning instructor, avid music collector and rock 'n' roll trivia aficionado.

Cheryl was featured on the front page of the New York Times in a story about working mothers who travel. She was also quoted in The Philadelphia Inquirer after a terrorist attack at a concert. 

She is working on her first novel, Suburban Rock Chick goes to London.




Media Friendly Public Relations is a full-service agency ready to take on your project, big or small.

We specialize in earning media coverage for our clients, and our track record is 100 percent.

Most of our staff are former journalists and have terrific address books full of contacts. We are known for not pitching bad stories and we will make you look great in the media spotlight. We help producers when they need outside voices or expert opinions for their stories or segments.

For a small firm, we place an enormous amount of stories for our non-profits, foundations, artists and business clients. And we wouldn't have it any other way.